Storytelling can change the world.
Storykind is a creative strategy consultancy that helps charities raise more money by figuring out how they should present themselves to the public.
We love what we do because charities have the best stories to tell.
They’re not selling fast food or cars or finance. They sell kindness and justice and hope. They’re the beating heart of the very best of humanity.
We specialise in finding the right words, feelings and ideas that help them get the results they need to keep going and grow - across fundraising, communications and brand, from briefing to delivery.
It’s all stories and storytelling.
Charities are the compassionate voice the world needs.
Their stories deserve to
be heard.
Why Storytelling?
When it comes to storytelling we can get a bit nerdy. And that’s because it’s a science as much as an art form. Good thing we’re all creative strategy hybrids here.
Stories are human
For tens of thousands of years, humankind has been telling stories. The first stories were how we passed on vital information – which fungus was safe to eat, which would kill you and which would make you see God for three days.
We find the emotional heart of your work and craft it into a story that helps you connect with more people.
Stories are sticky
These days, we share more information with other people than ever before. But all too often information is passed on in lengthy, dense documents, without much craft.
Our recall of stories is far better than information which is presented in a dry, factual way. We’ll find a way to tell the right story for you that’s memorable and easily repeatable.
Stories are powerful
Maybe you’ve got a huge income target, or you need to grow your fame and find new supporters. Maybe your comms feel a little flat, or the team could benefit from better briefing and critical skills.
We know from experience that approaching these as storytelling challenges will unlock the answers that help you achieve your goals.