Welcome to our learning area. We’ve been fortunate to benefit from brilliant training and mentorship throughout our careers and we want to help pass that on and share what we’ve learned.
We’re able to offer a range of courses covering all aspects of fundraising, charity marketing and creative development.
All our courses are practical, providing tools and frameworks to take away and use over and again. They can be adapted to suit teams or individuals, different learning styles and across a range of practitioner experience.
What we’ve outlined below is just the start. If there’s another topic you want training in or want to find for your teams, please get in touch - we know full well just how idiosyncratic some of the needs in our sector are, and would love to build something just for you.
Story school
Subscribe to our email list to be the first to hear about our Storytelling Masterclass launching early 2025
Campaign Planning
We can help you learn the core principles of objective setting, cross-funnel planning, integration, creative and media planning, to help you develop more effective, responsive campaigns.
Writing Creative Briefs
Great creative starts with a great brief. We can help you understand what creatives need, to deliver outstanding work. We’ll cover everything from how to write a clear objective and giving creative direction to delivering your brief in an inspiring way.
Writing to persuade
Words are powerful. With the right words, you can unite people, inspire people and persuade them to your cause. You don’t have to be in a creative role to benefit from writing better. Emails, presentations, reports and business cases – the right words matter.
Intro to Storytelling
At the heart of what Storykind does is help charities to tell their stories, and we can help you to do that too. This course draws on classical storytelling techniques as well as modern marketing and public speaking principles to help you become a master storyteller.
Intro to Direct Marketing
For those setting out on their career in fundraising, this course is a foundational guide to key principles of donor engagement. Following the audience journey from awareness through recruitment to stewardship – this course will help to set new fundraisers up for success.
